Advance Denim launches LoopTy Collection with Roica V550 stretch fibre
Advance Denim has unveiled its latest LoopTy Collection, combining Asahi Kasei’s Roica V550 degradable stretch fibre with Lenzing’s Tencel lyocell to deliver sustainable innovation in denim. This cutting-edge collection debuted at Kingpins Hong Kong (November 21–22) and is set to become commercially available in 2025.
The Roica V550 stretch fibre is a game-changing innovation, offering partial degradability under ISO14855-1 conditions while holding the distinction of being the world’s first Cradle to Cradle-Certified stretch yarn with Material Health Gold Level certification. By seamlessly incorporating this fibre into denim manufacturing without requiring changes to existing production methods, Advance Denim has introduced a new level of sustainability in stretch denim.
Tencel lyocell fibres further enhance the collection with their soft, breathable texture and environmentally responsible origins. Made from sustainably sourced wood pulp through a closed-loop process, these fibres are certified biodegradable in both water and soil and carry the EU Ecolabel certification.
“Sustainability and performance have always been guiding principles for Advance Denim since our inception in 1987,” said Amy Wang, General Manager of Advance Denim. “Past collaborations with Tencel yielded groundbreaking collections like Zero Cotton and Zero Virgin Cotton, which featured vintage denim styles made entirely from recycled or no cotton. The missing piece was sustainable stretch, now solved with Roica V550.”
The LoopTy Collection is a milestone in combining sustainability with high performance, reflecting the evolving demands of environmentally conscious consumers. This development reinforces Advance Denim’s reputation as a leader in sustainable innovation within the denim industry.
For more information, visit asahikasei.co.jp.
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