Sheep Inc. secures £5mn series A investment

Sheep Inc., the innovative fashion brand known for its pioneering carbon-negative supply chain and premium Merino wool garments, has raised £5 million in a Series A funding round. The investment was led by Inside Out LLC, an impact investment holding company founded by environmental advocate and entrepreneur Suzy Amis Cameron. Inside Out includes seasoned entrepreneur Erik Stangvik and former Deloitte Partner Blair Knippel.
The funding will propel Sheep Inc.’s mission to reshape the fashion industry by proving that superior quality and environmental responsibility can coexist. At the heart of this transformation is the brand’s naturally carbon-negative supply chain and its proprietary Connected Dot technology, which provides customers with full transparency into a garment’s journey—from regenerative farms to final production.
Sheep Inc. has gained widespread recognition for fusing cutting-edge technology with the highest quality Merino wool, sourced exclusively from regenerative farms. Every piece in its collection is meticulously crafted to ensure durability, setting a new standard in luxury knitwear and sustainable craftsmanship.
Inside Out LLC’s Fashion, Textiles, and Home vertical, one of six divisions within the company, aims to drive significant environmental and social impact in the industry. This division brings deep expertise in sustainable business practices and responsible innovation. Inside Out’s broader investment focus spans Science Research Technology, Food, Education, Media, and Wellness, further cementing its commitment to solving urgent global challenges.
As a flagship investment within Inside Out’s Fashion, Textiles, and Home vertical, Sheep Inc. has the potential to expand its regenerative supply chain expertise and Connected Dot technology across Inside Out’s wider portfolio. This partnership is expected to accelerate positive change beyond Sheep Inc.’s own brand.
“We are incredibly excited to partner with Inside Out,” said Sheep Inc. Co-Founders Edzard van der Wyck and Michael Wessely. “Suzy, Erik, and Blair share our vision for redefining the fashion industry—environmentally, socially, and technologically. This partnership not only fuels our growth but accelerates our ability to set new industry standards.”
“Sheep Inc. stands at the forefront of responsible fashion,” said Suzy Amis Cameron. “With its pioneering carbon-negative production, regenerative Merino wool, and innovative Connected Dot technology, Sheep Inc. is setting a new benchmark for transparency and quality. We are thrilled to support their expansion, knowing their commitment to ethical business practices aligns with our mission to drive meaningful change across industries.”
This latest investment positions Sheep Inc. to lead the next era of sustainable fashion, driving environmental progress while maintaining an unwavering focus on luxury and craftsmanship.