Avery Dennison launches Optica to drive traceability in apparel supply chains
Avery Dennison (NYSE), renowned for its advancements in materials science and digital identification solutions, has launched Optica, a comprehensive portfolio designed to tackle traceability challenges in the apparel industry. This latest offering combines cutting-edge RFID technology, atma.io connected product cloud, and advanced software to deliver real-time insights across the supply chain, helping brands and manufacturers boost resilience, transparency, and sustainability.
Optica’s suite of tools is structured to enhance operational control and data transparency from sourcing to retail. By leveraging RFID-enabled smart labels, powerful software, and in-field hardware, Optica empowers brands to proactively manage inventory, minimize waste, and streamline compliance. These tools are also aligned with Digital Product Passport (DPP) initiatives, providing an added layer of regulatory compliance.
The solutions offered within Optica address key areas of supply chain efficiency. “Materials Traceability” enables brands to verify and track the origin and composition of materials at the item level, making it easier to link transactional documents and compliance certificates along the product’s journey. “On-Demand Labeling” is designed for last-minute labeling needs, enabling centralized label orders with the flexibility to print on-site when necessary.
In addition, the “Packing Verification” tool reduces inventory discrepancies by validating shipments against packing plans. The “Inbound and Outbound Verification” system is an automated tool that enhances order accuracy, reducing the risks of inventory loss in high-volume warehouse environments.
“Lack of visibility costs the industry billions each year, and erodes trust between partners and consumers,” said Sergio Shmilovitch, VP strategy, M&A, and solutions at Avery Dennison. “By connecting the physical to the digital, Optica makes on-demand visibility and real-time data possible, helping brands optimize their operations, reduce their risks, and improve their sustainability performance.”
With Optica, Avery Dennison aims to transform the apparel supply chain, driving operational efficiency, reducing environmental impact, and fostering trust across global markets.
Learn more: https://apparelsolutions.averydennison.com/en/news/press-release-ad-launches-optica-supply-chain-solutions
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