Circ & Fashion for Good launch ‘Fiber Club’ to boost recycled material adoption
Circ, a textile recycling technology company, has launched the Fiber Club, an initiative designed to support the integration of recycled materials into fashion supply chains. Developed in partnership with Fashion for Good, a platform dedicated to sustainable innovation, and Canopy, an organization focused on forest preservation, the Fiber Club aims to foster collaboration among key industry players to enhance circularity in textiles.
The Fiber Club’s first offering is Circ’s lyocell staple fibre, created from polycotton textile waste. With future plans to expand the range of sustainable fibres, the initiative includes leading fashion brands such as Bestseller, Eileen Fisher, Everlane, and Zalando. Supply chain partners, including Arvind, Birla Cellulose, and Foshan Chicley, are also participating to support fibre production and material development.
Overcoming Supply Chain Challenges
Integrating new recycled fibres into existing supply chains often involves meeting high minimum order requirements and making significant financial investments. These factors have historically posed challenges to the widespread adoption of Next Gen materials. The Fiber Club seeks to ease these obstacles through a structured, four-stage approach: sample testing, trial production, brand commitments, and large-scale sourcing. By consolidating brand orders, the initiative reduces minimum order quantities and associated costs, making supplier engagement more accessible.
Circ CEO Peter Majeranowski emphasized the initiative’s role in promoting textile circularity: “Fiber Club represents an important step forward in textile recycling and circularity. By fostering collaboration with brands and streamlining supply chain processes, we are making it easier than ever to integrate recycled and Next Gen materials—starting with our Circ Lyocell.”
Industry Leaders Show Support
Several key industry figures have expressed their support for the Fiber Club. Alexander Granberg, Recycling & Innovation Material Manager at Bestseller, highlighted the importance of ensuring consistent access to sustainable resources, stating, “For Bestseller to reach our material goals, it is essential to embrace cross-industry collaboration that drives meaningful progress.”
Inka Apter, Director of Material Sustainability & Integrity at Eileen Fisher, shared similar sentiments: “The Fiber Club accelerates the adoption of innovative materials like Circ’s staple lyocell. This initiative simplifies supply chain integration, making it easier for brands like ours to embrace sustainable solutions.”
Everlane’s Sustainability Director, Katina Boutis, echoed these thoughts, stating, “At Everlane, we are committed to fostering a cleaner fashion industry. We are excited to be part of Fiber Club, working together to advance circularity in fashion.”
With Birla Cellulose producing Circ’s lyocell staple fibre and Arvind and Foshan Chicley developing textile fabrications, the initiative is well-positioned to support the wider adoption of recycled materials. By facilitating large-scale sourcing and integration, the Fiber Club is helping to create a more sustainable and circular future for the textile industry.
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