Craig Ryan & Steven Clune join S&S activewear to lead canadian growth

Desk Report 7 mins agoLast Updated: February 16, 2025

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S&S Activewear, a technology-enabled distributor of apparel and accessories in North America, has announced key leadership changes as part of its ongoing commitment to strengthen its Canadian division. Effective February 1, 2025, the company is implementing a new commercial structure designed to drive growth and improve customer support across Canada.

Craig Ryan has been appointed vice president of commercial Canada, a newly created role that will see him overseeing all sales operations in the region. With extensive experience in the Canadian apparel distribution industry, Ryan was previously the vice president of sales at alphabroder, where he played a pivotal role in the company’s recent integration with S&S Activewear. In his new position, Ryan will set the strategic direction for S&S Activewear’s Canadian market and collaborate with functional leaders to ensure continued growth.

Alongside Ryan, Steven Clune has been named national director of sales for Canada, reporting directly to Ryan. Clune’s role will focus on enhancing sales efforts nationwide and ensuring the S&S product portfolio is effectively represented across Canada. With years of industry expertise, Clune will work to support the sales team and improve the overall customer experience for S&S’s wide range of Canadian clients.

“This is an exciting time for S&S Activewear in Canada,” Ryan stated. “The new structure strengthens our ability to deliver the best products, services, and support to our Canadian customers.”

These leadership changes come on the heels of S&S Activewear’s October 2024 acquisition of alphabroder. The integration of the two companies is already yielding benefits, including higher credit limits, more product offerings, and improved inventory, all of which contribute to greater value for customers.

Toby Whitmoyer, chief commercial officer at S&S Activewear, commented, “These investments in Canada demonstrate the immediate benefits of the alphabroder acquisition. We look forward to leveraging the combined strengths of both organizations to deliver even greater value to our customers across North America.”