Crocs elevates sustainability with 25% bio-circular croslite

Desk Report September 7, 2024Last Updated: September 7, 2024

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Green Comes in Every Color: Crocs Introduces New Bio-Based Croslite™ Material to Lower Carbon Footprint of its Iconic Footwear

On September 5, 2024, Crocs, Inc. announced a major sustainability milestone, revealing that 25% of its proprietary Croslite™ material now consists of bio-circular content. This achievement is a significant step toward the company’s 2030 goal of incorporating 50% bio-circular material across its product portfolio.

Croslite, which makes up over 80% of the materials used in Crocs’ footwear, is now produced using repurposed bio-based waste from other industries, such as cooking oil. This approach reduces the carbon footprint of Crocs’ products without compromising style, comfort, or affordability. Unlike many brands that limit sustainable practices to specific product lines, Crocs is rolling out these innovations across all its footwear at no additional cost to consumers.

The company’s commitment to sustainability has already resulted in a 3% reduction in absolute emissions and a 6.1% reduction in emissions per pair of Classic Clogs compared to 2021 levels. This initiative is part of Crocs’ broader strategy to achieve Net Zero emissions by 2040 and reflects the brand’s dedication to innovative, planet-friendly practices.