The fashion industry is launching a new way to measure how sustainable clothing brands are by tracking how much clothing is reused or recycled. This new system is called the CTI Fashion Initiative and it will be based on existing circularity assessment frameworks. The goal is to get all fashion companies to agree on the same way to measure how circular they are. This will make it easier to compare brands and hold them accountable for their environmental impact. The CTI Fashion Initiative is being led by the World Business Council for Sustainable Development, VF Corporation, and Deloitte. They hope that by working together, the fashion industry can become more circular and sustainable.
Read More: CTI Fashion Initiative unveils tailored metrics for fashion circular economy
