eBay, BFC & CFDA announces first-ever ‘Pre-Loved Fashion Week’

Desk Report September 1, 2024Last Updated: September 1, 2024

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eBay is launching its first-ever Pre-Loved Fashion Week on September 12, collaborating with the British Fashion Council (BFC) and the Council of Fashion Designers of America (CFDA). This initiative, spanning London and New York, will feature a live, shoppable runway show called “Endless Runway,” showcasing pre-loved designs from top designers like Khaite, Off-White, and Christopher Kane.

The event aims to make authentic designer fashion accessible and tap into the growing global demand for sustainable, circular fashion. The runway shows will precede the SS25 Official Fashion Week schedules, with daily drops of curated pre-loved fashion on eBay. With pre-owned and refurbished items accounting for 40% of eBay’s gross merchandise volume, the platform emphasizes its role in promoting sustainability in fashion. As BFC CEO Caroline Rush noted, this event aligns with the 40th anniversary of London Fashion Week, celebrating both past and future fashion.