In a groundbreaking move toward greater transparency and sustainability, Environmental Impact Measuring (EIM), the global platform created by technology innovator Jeanologia, has released its first comprehensive report titled “The Innovations and Challenges in Denim Finishing: 2024 Report.” This milestone document provides a detailed overview of the environmental footprint of the denim finishing sector based on data collected from over 115,000 operations worldwide.
The report reveals encouraging progress, highlighting that 63% of assessed denim finishing processes have already been classified as having minimal environmental impact. This indicates a positive trend toward responsible production practices within the global denim industry.
However, the report also underscores critical areas of concern. Notably, 24% of the processes still involve hazardous chemicals, such as potassium permanganate and pumice stones. These substances are known to be harmful not only to the environment but also to workers’ health. The report stresses the urgent need to transition toward safer, more sustainable alternatives.
Water consumption, a long-standing issue in denim production, remains a key challenge. On average, 30 litres of water are used per garment in denim finishing, exceeding the recommended 22.5 litres. To combat this, the report suggests implementing advanced technologies such as ozone, e-flow, and smart foam systems, which have proven to significantly reduce water usage. Additionally, adopting textiles that require less intensive treatments and optimising rinse procedures can further improve water efficiency.
Another major recommendation is the adoption of ZDHC-certified chemicals and increased automation and digitalisation of production processes. These innovations not only help reduce chemical consumption but also enhance worker safety and overall process efficiency.
Since its inception in 2009, and global implementation beginning in 2011, the EIM platform has grown into a trusted benchmark for sustainability within the denim industry. Major global retailers and brands including H&M, Levi’s, M&S, AEO, Primark, Mango, Guess, Tommy Hilfiger, and C&A now rely on EIM to measure and manage their environmental performance.
As the industry continues to face mounting pressure to adopt sustainable practices, EIM’s data-driven insights provide a much-needed roadmap for meaningful change—paving the way for a more responsible denim future.
