The European Apparel and Textile Confederation (EURATEX) and the Association Marocaine des Industries du Textile et de l’Habillement (AMITH) have signed a Memorandum of Understanding (MoU) to enhance cooperation between the European and Moroccan textile sectors. This collaboration was formalized during the 21st Maroc in Mode (MIM 2024) event in Casablanca, underscoring both organizations’ commitment to advancing sustainability, circularity, and competitiveness within the industry.
The MoU highlights shared objectives, including adopting European sustainability standards, aligning with regulatory frameworks, and resolving customs challenges. Euratex and AMITH also seek to foster a more supportive environment for investments and business ventures, creating a stronger Euro-Mediterranean textile ecosystem.
“This partnership leverages the potential for growth within the EU-Morocco textile sector, with sustainability and competitiveness at its core,” stated Euratex president Mario Jorge Machado. Additionally, the agreement facilitates knowledge sharing in industrial technologies, joint business projects, and skill development initiatives.
Both organizations are poised to benefit from the updated Pan Euro-Med (PEM) Convention rules, effective January 1, 2025, which aim to strengthen regional integration. AMITH president El Ansari Anass emphasized the MoU’s role in elevating the Moroccan textile industry towards greater excellence and sustainability.
