European Outdoor Summit marks 10 years of collaboration & sustainability
The 2024 European Outdoor Summit (EOS) celebrated its tenth anniversary in Cambridge, UK, bringing together 200 leaders from the outdoor industry to discuss the sector’s most pressing issues. Organized by the European Outdoor Group (EOG) and supported by the Outdoor Industries Association (OIA), the two-day event focused on sustainability, leadership, and innovation, offering attendees a platform for collaboration and inspiration.
This year’s summit emphasized bold collaboration as a key driver of change within the industry. Nina Hajikhanian from Patagonia and Dani Jordan from Surfers Against Sewage delivered an impactful session on the power of working together, highlighting the importance of collective action to address global challenges. Their session resonated with the audience and set the tone for continued discussions throughout the event.
A highlight of the summit was the post-lunch session led by Mark Shayler, who provided a thought-provoking look at 70 years of advertising and popular music. He underscored the vital role businesses play in influencing hearts and minds, emphasizing that purpose-driven action is essential, particularly in a world where sustainability is increasingly central to every business model. His message was both optimistic and energizing, inspiring delegates to align their work with meaningful, sustainable goals.
The summit also tackled environmental, social, and governance (ESG) planning, with Gustavo Meyer Suarez stressing the importance of integrating ESG principles early in any business strategy. He made a compelling case for managing risk through comprehensive ESG compliance, helping firms navigate the complex challenges they face. Michelle Cliffe of the non-profit Canopy added a practical perspective, sharing how her organization works with brands to transform supply chains and reduce their impact on forests. Her presentation even included a hands-on moment, inviting delegates to embrace their inner “tree huggers.”
Other notable sessions included a presentation by Julian Lings and Andrew Rough on the UK launch of The North Face Renewed, a workshop by Dries De Love on leadership lessons from outdoor endurance sports, and a discussion by Katy Stevens and colleagues on ensuring a just transition for workers in global supply chains. Mike Willis explored the evolving world of financial disclosure regulations, providing insights into how transparency will shape future business practices.
Reflecting on the event, EOG Managing Director Scott Nelson remarked, “We worked hard to create a meaningful and memorable summit, and the feedback we’ve received shows that the discussions and connections made here will have a lasting impact on the industry.”
Learn more about the event: https://www.europeanoutdoorgroup.com/articles/european-outdoor-summit-celebrates-a-decade-of-conversation-and-collaboration
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