In an era where creativity is increasingly intertwined with technology, AI is making significant strides in textile design. One company leading the charge is MYTH AI, a trailblazer integrating artificial intelligence with print pattern creation. At the helm of this innovative venture is Özgecan Üstgül, the CEO and founder of MYTH AI, who has spent several years in business development and sustainable fashion.
In this exclusive interview with TexSpace Today, Özgecan delves into the journey that led her to combine AI with textile design, shedding light on how her technology is revolutionizing the creative process. From speeding up design timelines to ensuring originality and diversity, MYTH AI is not just changing the way print patterns are created—it’s redefining the entire creative landscape. We also explore the potential impact of AI-driven design in other industries, including interior design and automotive, as well as the future of textile innovation.
TexSpace Today: Could you share the journey that led you to create MYTH.AI? What inspired you to combine AI with textile print pattern design? Could you please provide an overview of how it generates print designs?
Özgecan Üstgül: MYTH AI was founded with the vision of revolutionizing the creative process in textile print pattern design. The idea originated from my experience as the co-founder of the sustainable fashion brand Women&Women, where I saw firsthand the industry’s need for faster, more efficient, and sustainable design processes. As a designer, I recognized the challenges of balancing innovation, tradition, and market demand. The industry was constrained by time-consuming manual processes, limited access to diverse inspiration, and sustainability concerns. AI provided the perfect solution to accelerate creativity while maintaining artistic integrity.
MYTH AI generates print designs using proprietary AI models that analyze brand identities, market trends, and artistic preferences. Our AI can create hundreds of unique patterns in seconds, far surpassing traditional design methods in speed and adaptability. It also ensures that each design meets a minimum of 70% originality, backed by blockchain-based ownership certification.
TexSpace Today: What distinguishes AI-generated patterns from traditional design methods? What role does AI play in harmonizing creativity with market trends?
Özgecan Üstgül: AI-generated patterns stand out for their speed, adaptability, and ability to analyze vast datasets. Traditional design methods rely heavily on human intuition and time-intensive processes, while AI can synthesize global fashion trends, historical motifs, and brand-specific aesthetics instantly.
AI acts as a bridge between artistic creativity and data-driven market insights. MYTH AI’s algorithms learn from seasonal trends, cultural shifts, and consumer behavior, ensuring that every generated pattern is both visually compelling and commercially viable. Designers can refine AI-generated patterns, blending human artistry with machine efficiency.
TexSpace Today: How does MYTH.AI guarantee diversity and originality in its generated patterns? How do you verify that?
Özgecan Üstgül: MYTH AI ensures diversity through its ability to generate infinite design variations based on different styles, themes, and color palettes. Our proprietary AI models are trained on ethical datasets, allowing them to produce unique outputs rather than replicating existing designs.
Originality is verified through blockchain-based ownership certification. Each design is analyzed to confirm at least 70% differentiation from previous patterns, ensuring uniqueness. Additionally, our system cross-checks designs to prevent unintended repetitions or similarities to copyrighted works.
TexSpace Today: How do print pattern designers interact with MYTH.AI? Does it serve as a collaborator, an inspiration tool, or a competitor? Do you see AI as a way to enhance a designer’s work or as a potential disruptor to the traditional print pattern design jobs?
Özgecan Üstgül: MYTH AI is designed as a collaborative tool rather than a competitor. It enhances the work of designers by providing rapid ideation, inspiration, and efficiency. Designers can input their concepts, and AI refines and expands them, accelerating the creative process by 90%.
Instead of replacing traditional jobs, MYTH AI empowers designers by reducing repetitive tasks, freeing them to focus on innovation. The future of textile print design lies in the synergy between human creativity and AI-driven augmentation.
TexSpace Today: Beyond fashion and textiles, what other industries can benefit from AI-driven pattern generation? Have you seen demand for MYTH.AI’s technology in unexpected sectors, such as interior design, automotive, or packaging?
Özgecan Üstgül: While MYTH AI is revolutionizing the fashion and textile industries, our technology is highly adaptable. We have seen growing interest from interior design, home decor, automotive upholstery, packaging, and even digital media.
For example, interior designers use MYTH AI to create custom wallpapers and furniture textiles, while the automotive industry is exploring AI-driven seat fabric designs. Packaging companies leverage our AI to develop visually distinct and trend-responsive wrapping materials. The versatility of our AI ensures that design innovation extends beyond traditional applications.
TexSpace Today: Bangladesh is one of the world’s largest textile and garment producers. How do you see AI-driven print pattern design fitting into this highly competitive and labor-intensive industry?
Özgecan Üstgül: Bangladesh’s textile industry is highly competitive, and AI-driven design can be a game-changer by increasing efficiency, reducing costs, and enhancing creativity. MYTH AI allows manufacturers to rapidly generate new designs that align with global trends, giving them a competitive edge in a fast-paced market.
Moreover, AI-driven automation reduces material waste and lowers carbon footprints by optimizing production processes. This is crucial for sustainability efforts in a labor-intensive industry. By integrating AI, Bangladesh’s textile sector can maintain its global leadership while embracing digital transformation.
TexSpace Today: Where do you see AI-driven textile design heading in the next five years? Do you believe AI will ever be able to replicate human artistic intuition fully, or will there always be a need for human intervention?
Özgecan Üstgül: In the next five years, AI-driven textile design will become even more personalized, adaptive, and sustainable. We anticipate advancements in AI-human collaboration, where AI assists in ideation while designers fine-tune outputs with artistic intuition.
While AI can replicate stylistic elements and trend forecasting, true artistic intuition—rooted in emotion, cultural experience, and abstract thinking—remains uniquely human. The future will be about enhancing human creativity, not replacing it.
TexSpace Today: What’s next for MYTH.AI? Are there any upcoming innovations, partnerships, or expansions you can share?
Özgecan Üstgül: MYTH AI is rapidly expanding, with plans to enter new markets and industries. We are working on advanced AI features, including personalized design recommendation engines and real-time trend analytics.
We are also forming strategic partnerships with leading textile manufacturers and fashion brands to integrate AI-driven design into large-scale production. Additionally, we are enhancing our blockchain-based ownership certification system to reinforce design originality and intellectual property rights.
Our vision is to make AI-powered design the standard in the creative industry, empowering brands, designers, and manufacturers to innovate faster and more sustainably.
As AI continues to reshape the creative landscape, MYTH AI stands at the forefront of this transformation, proving that technology and artistry can coexist in harmony. Through its groundbreaking approach, the company is not only accelerating the design process but also empowering designers to push creative boundaries while maintaining sustainability and originality.
Özgecan Üstgül’s vision for MYTH AI underscores a future where artificial intelligence serves as a collaborator rather than a replacement—enhancing human creativity, streamlining production, and opening new possibilities across multiple industries.
With innovation at its core, MYTH AI is poised to redefine the future of textile print pattern design. And as AI continues to learn, adapt, and inspire, one thing is certain: the fusion of technology and creativity is just getting started.
