Gap Inc. (NYSE: GPS), a leading global apparel retailer, today announced a collaboration with Ambercycle, a circular materials science company, to incorporate recycled materials into its Athleta brand apparel. This partnership marks a significant step towards Gap Inc.’s commitment to reducing its environmental impact and advancing a more circular fashion industry.
“As a mission-driven, B Corp-certified brand, Athleta is committed to reducing our environmental footprint by using recycled materials like cycora®, which not only aligns with our values but also meets our uncompromising quality standards.”
Athleta CEO, Chris Blakeslee
Ambercycle’s innovative technology transforms discarded polyester textile waste into cycora® regenerated polyester, a high-quality material that offers the same performance and durability as virgin polyester. This collaboration will enable Athleta to incorporate cycora® into its product line, reducing its reliance on virgin materials and lowering its overall environmental impact.
“As the demand for circular materials rises, we are delighted to collaborate with like-minded brands in the performance sector such as Athleta. Together, we are not only creating high-quality garments but also driving forward the circular fashion movement,”
Shay Sethi, CEO of Ambercycle
The Gap Inc. and Ambercycle collaboration is a testament to the growing momentum behind sustainable fashion practices. As consumers become increasingly conscious of the environmental impact of their clothing choices, brands are under pressure to develop more sustainable products and manufacturing processes.
“Gap Inc. is committed to evolving our supply chain and product development process in ways that help us deliver innovative products for our customers while reducing our environmental footprint,”
Dan Fibiger, Head of Global Sustainability at Gap Inc.
This partnership is a positive step towards a more sustainable future for the fashion industry. By working together, Gap Inc. and Ambercycle can help to reduce textile waste, conserve resources, and create a more circular fashion economy.
