GOTS & Marple achieve 97% accuracy in organic cotton monitoring using satellite data & AI
The Global Organic Textile Standard (GOTS) has completed a groundbreaking Satellite Cotton Monitoring Project in collaboration with AI firm Marple, achieving a remarkable 97% accuracy rate in detecting organic cotton fields across India. This initiative marks a significant leap forward in organic cotton’s integrity and traceability, addressing key industry challenges.
The project, co-financed by GOTS and the European Space Agency’s (ESA) Business Applications and Space Solutions (BASS) programme, utilized Marple’s advanced Cotton Cultivation Remote Assessment (CoCuRA) software to survey over 6,000 cotton fields in Gujarat, Haryana, Madhya Pradesh, and Maharashtra. The AI-driven software, fine-tuned specifically for India’s diverse cotton-growing regions, successfully identified organic cotton fields with over 80% accuracy in verifying their organic status.
Covering an expansive 2.7 million square kilometers of agricultural land, this technology detects organic and conventional cotton fields with high precision and identifies near-organic or uncertified practices. This innovation facilitates the certification process, potentially increasing the global supply of certified organic cotton.
By integrating AI and satellite data, CoCuRA enhances the GOTS Global Fibre Registry, contributing valuable data for fraud prevention and improving the transparency of organic cotton certification. As no comparable initiative currently exists, this project positions GOTS and Marple at the forefront of technological advancements in sustainable agriculture.
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