Heimtextil 2024 announces “New Sensitivity” theme, focusing on sustainability
The upcoming Heimtextil trade fair, from January 9 to 12, 2024, in Frankfurt, Germany, has unveiled its theme for the 2024/25 edition: “New Sensitivity.” This theme marks a significant shift in the event’s focus, moving away from trend forecasting and towards a more holistic exploration of transformation and sustainability in the textile industry.
“New Sensitivity” goes beyond mere aesthetics, delving into the deeper emotional and psychological connections we have with textiles. It encompasses themes of mindfulness, well-being, and a renewed appreciation for nature. This shift reflects the growing awareness of the environmental and social impact of the textile industry and the increasing demand for products that are both beautiful and sustainable.
“The world is changing, and with it, the way we live and the textiles we choose for our homes,” explains Olaf Schmidt, Vice President of Textiles & Textile Technologies at Messe Frankfurt. “With ‘New Sensitivity,’ we want to explore this transformation and inspire the industry to create textiles that are not only functional and aesthetically pleasing but also good for the planet and the people who make them.”
Visitors to Heimtextil 2024 can expect to see a diverse range of exhibits that embody the “New Sensitivity” theme. This includes:
- Sustainable materials and production processes: Innovative fabrics from recycled materials, organic fibers, and biodegradable dyes will be displayed.
- Mindful design: Products that promote well-being and relaxation, such as biophilic design elements and textiles with calming colors and textures.
- Artisan craftsmanship: A focus on traditional techniques and handmade textiles that celebrate cultural heritage and support local communities.
The “New Sensitivity” theme will also be reflected in the Heimtextil Trend Space, a curated exhibition that showcases the latest trends and innovations in the textile industry. The Trend Space will feature four distinct theme worlds:
- “Embrace Nature”: This world will explore the connection between textiles and the natural world, featuring organic materials, biophilic design, and earthy colors.
- “Nurture Wellbeing”: This world will focus on textiles that promote well-being and relaxation, such as soft textures, calming colors, and natural materials.
- “Celebrate Craft”: This world will showcase the beauty of traditional craftsmanship and handmade textiles, highlighting the importance of cultural heritage and sustainable production practices.
- “Reimagine Tech”: This world will explore the future of textiles, showcasing innovative technologies that are transforming the industry.
Heimtextil 2024 promises to be a thought-provoking and inspiring event for anyone interested in the future of textiles. With its focus on “New Sensitivity,” the fair will provide a platform for innovative ideas, sustainable practices, and a renewed appreciation for the role of textiles in our lives.
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