H&M & Rabanne announced design collaboration

Desk Report October 4, 2023Last Updated: October 4, 2023

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Figure: Jared Leto, Damson Idris, Irina Shayk and Elle Fanning dressed in the collection, pictured with Julien Dossena & Ann-Sofie Johansson in a event of H&M and Rabanne Copyright: BFA

H&M, the worldwide fashion store, has once again created excitement in the fashion industry with its latest partnership with the famous French fashion brand, Rabanne. The two well-known brands celebrated their upcoming collection with a glamorous event at the famous Silencio nightclub in Paris, which was attended by many celebrities and featured amazing fashion and entertainment.

Figure: Nara Kim, Ami, and Aya at the Rabanne H&M event in Paris, dressed in a custom-made look. Copyright: Christina Fragkou

Rabanne, a pioneering force in French fashion since its inception in the 1960s, has continued to captivate audiences with its visionary designs, under the creative direction of Julien Dossena. The Rabanne H&M collection promises to seamlessly blend the brand’s iconic aesthetic with H&M’s accessibility, offering a range of womenswear, menswear, accessories, and even home décor.

“Rabanne’s metallic dresses are instantly-recognisable pieces of fashion history. We’re thrilled to bring a dazzling array of Rabanne designs to our customers with this sensational collaboration,”
Ann-Sofie Johansson, head of design womenswear and creative advisor at H&M.

The event kicked off with a mesmerizing performance by Swedish pop sensation Robyn, setting the stage for an evening of glamour and artistic expression. The acclaimed South Korean DJ and producer, Peggy Gou, followed with an electrifying set, keeping the energy levels sky-high. The night they reached its crescendo with the appearance of none other than the legendary American singer and actress, Cher, who graced the event as a special guest.

“As a designer, I’ve always been interested in exploring hedonism and empowerment. I was very enthusiastic to work with H&M on a collection that will introduce Rabanne’s avant-garde energy to a wider audience in a democratic way“

Julien Dossena, creative director of Rabanne

The Rabanne H&M collection is slated to hit selected stores and online at hm.com on November 9, 2023. This collaboration not only brings together the visionary styles of Rabanne and the accessibility of H&M but also reaffirms H&M’s legacy in curating high-profile designer partnerships, making cutting-edge fashion accessible to all.

“Rabanne has always been a joyful brand, and this event captured the playful mood of the Rabanne H&M collection. I always want people to feel liberated when they wear our clothes, so it was great to see guests having fun and embracing the collection’s hedonistic spirit,”
Julien Dossena, creative director at Rabanne.

As the anticipation builds, fashion enthusiasts worldwide can hardly wait to get their hands on this groundbreaking collection, which promises to bring a touch of Rabanne’s avant-garde energy to a wider audience in a truly democratic fashion.