Hyosung TNC has appointed Malvina Hoxha as its new US Director of Marketing to strengthen its business presence in the US market.
In her new role, Ms. Hoxha will oversee Hyosung’s US marketing initiatives, focusing on the promotion of the company’s specialty fibers and fabrics to major brand and retail accounts. She will also lead joint development and promotional programs with key industry partners to enhance Hyosung’s market reach.
With extensive experience in the textile, fashion, and retail sectors, Ms. Hoxha has held strategic positions in business development, marketing, and sourcing for renowned companies such as Ralph Lauren, Lenzing Tencel, and Chargeurs. She holds a business degree from the Fashion Institute of Technology (FIT) and an MBA certificate from Cambridge Judge Business School, specializing in circular economy and sustainable business models.
“Malvina brings a wealth of resources to our team,” said Sora Yoo, Hyosung Chief Marketing Officer. “Her deep understanding of product development, branding, and consumer needs will further solidify our position as a leading textile solutions provider in the US.”
Hyosung operates in over 29 countries with 77 cities and 119 business sites, ensuring strong local support across the global supply chain. The company’s Fashion Design Center (FDC) forecasts trends and develops fabric concepts, while the Global Brand Marketing Team collaborates with brands and retailers to drive product development and consumer engagement.
