Microban International, a global leader in odour control technology, has unveiled its latest innovation, Freshology. This patent-pending solution is designed to redefine textile odour control with a nature-inspired approach. Freshology effectively neutralizes a broad spectrum of odours, enhancing both fabric freshness and comfort.
Cutting-Edge Odour Neutralisation
Freshology targets four of the most pervasive odour-causing compounds found in textiles— isovaleric acid (IVA), acetic acid (HOAc), ammonia (NH3), and nonenal. Unlike traditional odour control treatments that focus on a single compound, Freshology neutralizes a wide range of odours, making it an ideal solution for sportswear, athleisure, and everyday apparel. The technology complies with stringent global standards such as GB/T 33610 and ISO 17299.
Ryan Scott, Senior Product Development Chemist at Microban, highlights the innovation’s versatility: “Freshology delivers advanced performance by effectively neutralizing odours while enhancing fabric properties like moisture management and softness. Its nonionic nature ensures compatibility with additional textile treatments, providing manufacturers with greater flexibility in their finishing processes.”
Eco-Friendly and Mill-Friendly Technology
Freshology is completely free from heavy metals, addressing the increasing consumer and industry demand for sustainable alternatives to traditional odour control treatments. Its seamless compatibility with existing textile manufacturing processes ensures easy adoption by mills producing synthetic fabrics like polyester, nylon, and spandex.
The technology captures odours during wear and releases them upon washing, ensuring fabrics maintain a long-lasting refreshed feel. This not only enhances consumer satisfaction but also helps reduce the environmental footprint associated with frequent laundering.
Nature-Inspired, Performance-Driven
Freshology is inspired by natural plant extracts and minerals, reinforcing Microban’s commitment to sustainability and innovation. As consumers and brands continue to prioritize eco-conscious solutions, Freshology presents a compelling choice for textile manufacturers seeking to balance sustainability with top-tier performance.
With over a century of expertise in antimicrobial and odour control solutions, Microban International remains a trusted name across consumer, textile, industrial, and medical markets. The company’s flagship brands, Microban and Ultra-Fresh, continue to set industry benchmarks for innovation, enhancing product performance and durability.
