Patagonia & Canopy unite for Pack4Good sustainable packaging initiative
Outdoor gear and apparel company Patagonia has announced its partnership with environmental nonprofit Canopy as part of the Pack4Good initiative to source sustainable packaging materials. The initiative aims to eliminate the use of paper and packaging products derived from endangered forests. Patagonia’s commitment involves developing alternative packaging materials made from non-forest fibers, such as agricultural waste, to replace traditional paper packaging used for delivery boxes, hang tags, and shoe boxes.
According to Canopy, over 3 billion trees are logged from climate-critical forests annually for paper products. Patagonia’s Packaging and Branding Director Jennifer Patrick emphasized the company’s focus on reviewing and adopting more responsible packaging solutions. The collaboration aligns with Patagonia’s broader environmental goals, which include achieving carbon neutrality by 2025.
Patagonia has long prioritized sustainability in its operations. In 2019, the company pledged to become carbon neutral and has since implemented eco-friendly practices, such as reintroducing responsibly sourced wool and using 100% recycled materials for its packaging. Patagonia’s ongoing collaboration with Canopy also extends to shifting the textile industry’s sourcing of viscose and rayon away from endangered forests.
The Pack4Good initiative has attracted more than 400 brands, including Zara and Ganni, all working towards eliminating deforestation in their packaging supply chains.
