Supply chain visibility startup Retraced has announced a strategic partnership with global packaging and labeling leader r-pac to offer an end-to-end traceability solution for the fashion industry. This collaboration aims to provide comprehensive supply chain visibility from raw materials to finished products, helping fashion brands meet global compliance requirements and strengthen consumer trust.
By integrating Retraced’s advanced supply chain data platform with r-pac’s unique product identifiers, the partnership bridges the gap between production data and product labeling. This innovation empowers brands to enhance operational efficiency while achieving their sustainability objectives. The combined solution also ensures compliance with critical regulations such as the Uyghur Forced Labor Prevention Act (UFLPA) in the US and the upcoming Digital Product Passport (DPP) in the EU.
The retail sector, particularly brick-and-mortar stores, can greatly benefit from this collaboration due to the demand for easily accessible and seamlessly integrated data solutions. Providing comprehensive and automatically generated information on product sustainability, origin, and compliance opens significant market opportunities. Reliable data enhances consumer confidence and supports innovative retail experiences, including interactive product labels and personalized consulting services.
The Canadian outerwear brand Moose Knuckles is the first to pilot the new solution. Known for its high-quality outerwear, Moose Knuckles already uses r-pac’s labeling for inventory control. Now, by integrating Retraced’s platform, the brand will offer detailed sustainability and origin data directly to consumers, promoting transparency and responsible sourcing.
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