Steve Madden launches take-back program with Trashie, offering e-commerce credit
Steve Madden has launched a new recycling and take-back program in partnership with circular fashion platform Trashie. Through the initiative, customers can purchase a Trashie Take Back Bag for $20, fill it with old clothes and shoes from any brand, and send it to Trashie’s recycling facility using a prepaid shipping label. In return, customers receive a $25 credit to use on Steve Madden’s e-commerce platform.
The partnership aims to reduce waste by encouraging customers to responsibly recycle their old apparel and footwear. Each item sent to Trashie is evaluated and sorted based on its condition and material, with eligible items either reused, downcycled, or repurposed for fiber-to-fiber recycling. According to Trashie, up to 95% of the items are kept out of landfills.
Gregg Meyer, Steve Madden’s Chief Sustainability Officer, highlighted that the program is part of the company’s broader effort to create a circular fashion model. “As we look to 2024 and beyond, sustainability is a key focus for us. This partnership with Trashie is an important step in managing the lifecycle of our products,” Meyer said.
Steve Madden also operates its in-house resale platform, Re-Booted, allowing customers to sell used items for store credit, further supporting its sustainability goals.
