Tomra partners with WBCSD & OPN to combat greenwashing
Tomra, a leader in circularity technology, has been appointed Business Champion for the Global Circularity Protocol for Business (GCP), an initiative developed by the World Business Council for Sustainable Development (WBCSD) and the One Planet Network (OPN). This framework aims to address the global challenges of scaling circularity by fostering accountability and providing a universal standard for businesses to measure, enhance, and report on their circularity efforts.
Tomra CEO Tove Andersen emphasized the pressing need for a standardized approach to circularity, as only 7% of the world’s resources are currently reused, far short of Paris Agreement targets. Without such standards, businesses risk falling into greenwashing, whether intentional or not. Andersen stressed that science-based targets must drive circularity to ensure a genuine shift toward sustainable practices.
Tomra will guide businesses through the complexities of adopting the GCP, sharing expertise, and providing practical steps to comply with the protocol. The GCP aims to establish a clear, science-backed framework for setting goals, tracking performance, and reporting circularity efforts transparently.
The protocol will guide policy, offering transparent guidelines to align with global sustainability objectives. Quentin Drewell of WBCSD likened the GCP to the Greenhouse Gas Protocol, positioning it as a future-defining standard for circularity by 2025.
Tomra’s involvement extends to real-world projects, such as its recent partnership with Carbios to develop a commercial recycling plant aimed at closing the fashion industry’s circularity gap. This initiative reflects Tomra’s ongoing commitment to sustainability and leadership in advancing global circular solutions.
Read more: https://www.tomra.com/en/news-and-media/news/2024/tomra-leads-global-effort-in-circular-economy
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