TrusTrace, a leader in product traceability for fashion and retail, has joined forces with platform engineering firm Xoriant and environmental data provider Carbon Trail to launch a cutting-edge solution for brands seeking enhanced product marketing accountability. The partnership aims to help brands meet stringent regulatory requirements, such as the updated Green Claims Code, which demands transparency and accuracy in environmental claims.
The collaboration leverages TrusTrace’s supply chain traceability platform, Xoriant’s robust data architecture, and Carbon Trail’s environmental insights to provide a comprehensive solution for brands to measure and communicate the environmental impact of their products. The solution covers 16+ environmental indicators, including water use, land use, and microplastics, allowing brands to make data-backed environmental claims.
This technology aligns with the upcoming EU Digital Product Passport, which will provide consumers access to detailed information about a product’s lifecycle through QR codes, ensuring full transparency.
The solution marks a significant step forward for fashion brands looking to navigate compliance, improve sustainability, and connect with climate-conscious consumers. TrusTrace invites brands to join this transformative initiative for a greener future.
