TÜV SÜD, a global leader in testing, inspection, and certification services, has announced the appointment of Liz Fendt as Chief Sales and Marketing Officer, effective January 1, 2024. In her new role, Fendt will spearhead Sales, Marketing, CRM, and eBusiness activities at the Group level, reporting directly to Ishan Palit, COO of TÜV SÜD.
With a rich history within the company since 2001, including 13 years in various locations across Asia, Liz Fendt brings a wealth of experience in positioning companies in international markets. Her most recent role as Chief Marketing Officer saw her successfully lead the global marketing efforts of the services group.
“I am thrilled to leverage my extensive experience to enhance the value our solutions bring to customers and contribute to the positive development of TÜV SÜD in the future,” stated Liz Fendt. She expressed her commitment to utilizing an integrated approach to marketing and sales, leveraging digitalization to enhance customer interactions and satisfaction.
Fendt emphasized the importance of aligning TÜV SÜD’s innovative services in digitalization and sustainability to meet the evolving needs of customers. “Through a cohesive strategy, we aim to utilize digitalization to elevate customer experiences and satisfaction. By combining our diverse and innovative services in the realms of digitalization and sustainability, we aim to better serve our customers,” she added.
Based at the Group’s Headquarters in Munich, Fendt’s role will play a pivotal part in shaping the future trajectory of TÜV SÜD. The company looks forward to achieving new milestones under her leadership and capitalizing on the opportunities presented by the digital age.
The appointment of Liz Fendt reflects TÜV SÜD’s commitment to driving growth, innovation, and customer-centric solutions in an ever-evolving business landscape. The company anticipates that Fendt’s strategic insights and global experience will further strengthen its position as a leader in the testing, inspection, and certification industry.
