WGSN and Coloro have announced Transformative Teal as the Colour of the Year for 2026, marking a significant shift towards ecological awareness and change. This captivating hue blends the reliability of dark blue with the freshness of aquatic green, embodying the essence of transformation in a time of redirection. As consumer demand for sustainability grows, Transformative Teal is set to influence not only purchasing decisions but also production practices across various industries.
Why Transformative Teal Will Be the Colour of the Year for 2026
WGSN and Coloro have once again joined forces to forecast the Colour of the Year, and for 2026, that honour goes to Transformative Teal. Following the vibrant trends of Digital Lavender in 2023, Apricot Crush in 2024, and Future Dusk in 2025, Transformative Teal promises to make waves in fashion, beauty, interior design, and packaging.
WGSN anticipates that 2026 will be a year of challenge and change, as society calls for urgent reforms in how we engage with our communities, structure our industries, and interact with the environment. Transformative Teal, a harmonious blend of blue and aquatic green, embodies the diversity of nature and embodies an Earth-first philosophy. This colour symbolizes transformation and renewal, fostering resilience in the face of pressing climate issues.
Recent trends show a rising interest in green and blue shades among consumers, with teal searches increasing by 9% year-over-year on Google Trends. As brands look to connect with eco-conscious consumers, Transformative Teal serves as a timely reminder of the importance of sustainability and responsibility in today’s marketplace.
Learn More: https://www.wgsn.com/en/blogs/colour-year-2026-transformative-teal
